International private equity

Our client, a global private equity firm with a wide portfolio in retail, has hired us to perform the strategic due diligence of a leading decoration retailer.

We analyzed the potential of the decoration market as well as the competitive positioning of the company, in order to answer the following questions:

• What is the size of this market and how is it segmented?
• What are the market drivers and what are the growth forecasts?
• Who are the main competitors and what is their positioning (market share, product offer, price, service, location, etc.)?
• What are the target's main strengths and weaknesses?
• What development potential does it have organically (e.g. thanks to the launch of a new concept, refurbishing of the shop) and through acquisitions (e.g. new openings in top spots)?

Thanks to this analysis, we have been able to set up a realistic business plan for the target.